Design Workshop – Design Mobel- 20.04.2007.
An idea is just that.....an idea it is only when an idea is worked upon, usually with others, and that idea makes its way off the table and into production that is becomes a ‘true’ design.
I share with you because I hope that you all realise that as designers you are able to generate many (good) ideas. Idea generation shouldn’t be a problem (good) designers face. Arguably the question is not about ideation it’s about:
who’s going to make your ideas, where are they going to make them and how are they going to sell them.
So what is one of the most valuable lessons you take away from this?.......the answer..... design is about building relationship, mastering connections.
The chance to ‘jam’ with Design Mobel offers you a multi faceted opportunity, and probably the biggest opportunity, that is after having seen the factory, possibly got your name into workshop associated publicity, seen how a professional respected design team work and had a damn good day is making a personal connection with Design Mobel, one that might prove to be vital in the future.
So why do I choose to set this down on paper for you? Well it’s very important that you don’t see your success as a designer pegged to how many ideas you generate. Sure IP protection can be essential but my advice to you is spend a lot of your time generating connections, getting to know people and then you have much more chance of getting you ideas into production by the right company and knowing that who you are working with, you can trust.
You have chosen to participate in the DM workshop this Friday. Make sure you get the most out of it for you. Ask the right questions, look and look again and above all communicate and make that connection.
Roger.
Notes from Anastasia:
Design Mobel's latest design project "new heritage" is looking for creative minds to join our design team in a one day 'creative workshop' on Friday 20th April 2007.
This will include activities such a factory tour, brainstorming and design exploration in both 2D and 3D. We will also provide lunch and refreshments on the day.
Design Mobel is committed to the commercialisation of this product and with your approval your involvement will be acknowledge as part of the design team in all marketing material.
This is a great opportunity for design students or graduates to have a closer look at a New Zealand based furniture design and manufacturing company. As well taking part in a design process workshop.
Thank you for accepting the invitation to be part of our design team for the day we look forward to meeting and working with you all. This is just a quick email to get you in the right headspace for Friday's creative session.
Here are some keys words for the 'new heritage' project:
Colonial New Zealand
Furniture,
Architecture,
Culture and People
Traditional
Classic
Timeless
Craftsmanship
Quality
